A competitor like Wal-Mart is expanding its business operations in the emerging markets of China and India. These emerging markets show great potential for long-term growth and success. If Sears Holdings carefully studies the environment and creates a partnership with the local company, it can be successful in these markets. In American markets, there is a growing trend for food and grocery retailing. Sears may consider entering this segment to expand its brand and bring stores closer to customers. This can increase its market share in many folds. Sears Holdings needs to rename most of its private label brands in the markets to maximize their impact in the present