For cross-customers, business owners should use customer lifetime value metrics. In this paragraph we will discover how customers can be intersected based on loyalty using the customer lifetime value approach. The answer to this question is that loyalty is not the only focus, the profitability of loyalty must also be considered. A loyal customer is one who comes back to you again and again. He or she would never leave you for any other company or brand. Even if your products and services have high prices or low costs, customers are only attracted to your company. These customers bring in a profit which thus demonstrates their loyalty towards ours