It is a blend of promotional tools to communicate with target customer and build customer relationship. There are certain components of the promotional mix that help accelerate sales and expand a company's growth. The components of the promotional mix are: • Advertising – non-personal presentation of ideas for goods and services through paid media. • Sales promotion – short-term incentives for the customer to motivate them to purchase. Sales promotion is carried out by the hotel in the low season. • Personal Selling: Direct selling by the company's sales force to customers to make sales and build customer relationships. The scope of personal selling in the hospitality industry, especially in hotels and restaurants, is huge. • Public Relations: Create good relations with the public by building a favorable public image and managing unwanted events. A positive review about a restaurant in a popular magazine can create a favorable public image. • Direct Selling: Carefully target individual customers to get an immediate response and build lasting customer relationships (Crotts and Wolfe,