To understand more deeply the current situation of CENTEX, To understand more deeply the current situation of CENTEX and the potential opportunities for its transformation into an active institution, the following diagnosis develops an assessment of the management by the cultural center using the SWOT analysis matrix, which stands for Strengths, Weaknesses, Opportunities and Threats. The key role of SWOT is to help develop a full awareness of all factors that may influence our proposed strategic plan to navigate and implement a solid strategy for CENTEX. The main elements will be analyzed and evaluated: infrastructure, location, identity, images projected by CENTEX, programming, community and audience, personnel – organizational dynamics, communications, services and funding sources. The analysis of CENTEX will cover the internal issues that are under the control of the cultural center and represent positive and distinctive elements of its management as well as its shortcomings and shortcomings to generate a transformation of its nature as an Art Center into a...