Nowadays we live in a world full of competition. Everyone feels the need to fight to survive. Every business needs a strategy that makes it successful. The question is: how effective is that marketing strategy? Nowadays consumers are no longer like before: they are easy to get their attention, they are realistic and meticulous. Customers know what they want. Marketing strategies involve tactics and techniques that could help the company succeed. Therefore, it could also lead to failure. In this case the company must avoid carelessness. Different marketing strategies can influence consumer and seller behavior. There are different types of marketing strategies that can be used to promote the company's products and services. According to Publish Your Articles (2001), there are 12 different types of marketing strategy. They are social, augmented, direct, relationship, service, person, organisation, place, differential, synchronic and concentrated marketing. Social marketing, refers to the design, implementation and monitoring of programs to increase the acceptability of a social cause or practice among people, for example no smoking campaign in Delhi University, casting vote advertising campaign. Augmented Marketing: Refers to the provision of additional services through innovative ways of offering and benefits to customers to increase their level of satisfaction, for example free home delivery service by supermarkets. Direct marketing, marketing through various advertising media that interact directly with consumers, usually by asking the consumer to give a direct response, such as catalog sales, mail order, telephone calls, and television shopping. Relationship marketing, marketing through creation,...... middle of paper... any engagement in marketing activities. Companies undertake marketing activities to understand what type of products will appeal to consumers, to design and produce these products, to facilitate the purchase and use of these products by making them easily available to the customer at competitive prices, and by communicating information to the customer about the product to influence their purchases in favor of the company's products. Understanding the role of marketing helps consumers understand how companies can influence their behavior so that they can avoid unhealthy manipulation of their behavior by companies. For example, it could help a person realize how a company creates a false and attractive image of a product by subtly appealing to people's emotions and desires, even when the product fails to deliver the implicit value in the created image.