Topic > Hernan Cortes Advertsing - 585

This project is about a historical spokesperson advertising a current product. There are disadvantages if there is a person today who advertises. One downside is that if the person pitching does something bad, fewer people will buy the product. An example of this inconvenience is when Lance Armstrong was rumored to be using drugs like steroids, so Nike didn't want him to advertise them anymore. The downside is that both the company and Lance Armstrong lost money. The advantage of having a historical person as an advertiser is that it will not ruin their reputation since they are no longer alive. Another advantage of having a presenter is that he will not be able to cause any controversy with social media and this will not cause any problem for the advertising product. Hernan Cortes' advertising product is Planters Mixed Nuts because he explored a lot and mixed nuts are really useful when traveling. Planters's Mixed Nuts is a snack that contains a variety of nuts. They contain peanuts, almonds, cashews, Brazil nuts, hazelnuts, pecans, peanut oil and sea salt. The small business started in 1906 would become the crazy company in the world. Some of the cultural and social values ​​represented by this product are a healthy lifestyle. Planters brand has a unique combination of good fats, dietary fiber, vitamins and minerals, nuts make a delicious addition to any healthy eating plan. The target audience for this product would be people aged 13 and over. Finally, the other target audience for Planters Mixed Nuts would also be people who love the outdoors. Hernán Cortés was born in 1485 in Medellín, western Spain. He initially studied law, but left university to make his fortune in the Americas. He was a Spanish adventurer who conquered what is now central and southern Mexico. His conquest of land, power and wealth made him the greatest Spanish conqueror in the Americas. Cortes' military success led to 300 years of Spanish control over Mexico and Central America. After his victory over the Aztecs, Cortés faced challenges to his authority and position. He traveled to Honduras in 1524 to stop a rebellion against him in the area. In 1541 Cortés returned to Spain embittered and retired to an estate near Seville where he died on December 2, 1547. Some values ​​of Hernan Cortes are gold and glory. Another thing Hernan Cortes appreciated was the Conquistador formula.