Campbell (2005) states that cyberbullying has a greater impact because it is psychological and verbal in nature, which has more negative long-term effects. Another problem is that cyberbullying can be completely anonymous, which leads to less power on the part of the victim, and the victim may act more boldly than they would in a face-to-face encounter (Campbell, 2005). This relates to the power imbalance that bullies exert over their victims. Furthermore, when it comes to recidivism, those who experience physical bullying are at least able to have a reprieve from the bullying. With cyberbullying, bullying can occur at any time, 24 hours a day, seven days a week (Dooley et al., 2009). As Campbell rightly states, the written word can be extremely powerful. While a face-to-face bullying experience can be very difficult to forget, a cyberbullying experience remains etched in the victim's memory because words sent via technological means can be read over and over again; they cannot be forgotten and are more concrete than spoken language