Market access involves the actual ability of the product to be sold and branded. Different rules and regulations may affect how your product is sold in certain markets; therefore, market strategies such as shifting production can be used to overcome market entry. High-quality new product teams are important for delivering performance (Cooper & Kleinschmidt, 2007). Teams are vital to drive the product and complete it efficiently. These teams also help in marketing the product, which is a very important part of the new product development process as inadequate marketing can lead to failure. Therefore, without a high-quality team, it is possible that important information will be lost or the process will not be executed correctly, resulting in process failure