Section 1. SUMMARY The purpose of this business plan is to provide a vision and mission statement for the Wingate College Zone Center along with an integrated set of strategies learned in Business 417 to achieve the vision in areas such as downtown land use structure, business development, marketing and public relations, community development. Wingate College Zone Center functions primarily as a convenience retail and shopping center catering to basic shopping needs. In addition to its primary role, it plays a secondary role as a shopping, health and community services center with some specialist uses attracting customers from a wider area. Underlying Independence's success in reducing retail losses and keeping shopping local is its ability to offer residents, employees and visitors a unique, welcoming environment and a shopping/entertainment experience unlike anything else can be found elsewhere. Wingate College Zone Center's five primary efforts are to• Promote: Wingate College Zone Center's achievements in pursuing new customer revenue through marketing and promotional activities.• Promote: Wingate College Zone Center's achievements in pursuing local customers existing and earnings through marketing and promotional activities.• Motivate: Shoppers visit and revisit the Wingate College Zone Centre.• Encourage: More retail stores, restaurants and service businesses.• Further Encourage: Dollars spent by each customer.2. INTRODUCTION2.1Objective of the reportThe objective of the project is the acquisition of capital gains during the execution of the construction project of the multipurpose public building.The construction project of the shopping and leisure center will not just give paper... ... ... downtownThreats• Strong competition from other businesses seeking to build, develop and revitalize Wingate• City of Wingate rejects Wingate College area Downtown• Competition with other nearby stores such as KMart, Walmart, Target and many retail stores franchising clothing etc. • property owners willing to invest in the centre. From this SWOT analysis, the main opportunities for the future of the Winigate Center university precinct are: • Achieve higher standards of presentation, merchandising and customer service in existing businesses • Implement a new brand for the precinct, involving all businesses behind the brand and making the broader community more aware • Continue to organize and implement a strategic marketing program • Develop a stronger business association organization • Continue to employ a center manager on an ongoing basis