Innovation is an important aspect of business today. It is important for companies to be innovative to remain competitive with their competitors. Innovation can come in different forms depending on the company's objective. KFC, one of the most famous fast-food restaurants in Yum! Brands choose to be innovative for their business model. Although there is a huge amount of fast food chains available in the global market, KFC has found the key to stand out from the intense competitive environment. By expanding the business into China, KFC has achieved unprecedented success by being different, not by being the same. The company's business model is based on adapting to local culture and understanding the needs of the Chinese market. KFC's three main innovative strategies in China are menu localization, understanding Chinese culture, and hiring local managers. KFC China's first innovative strategy is menu localization. Trying to sell the same products or services is a typical approach to most overseas expansion for franchise businesses (Bell, 2011). However, the one-size-fits-all approach is not what KFC chooses to implement for their company. According to Shelman, the author of the case study regarding KFC's explosive growth in China, the key to success for KFC China is to change the menu to adapt to Chinese tastes and food style. “One of the lessons I take from this case is that to do China, you have to do China,” Shelman says. KFC localizes its offerings and adapts existing products to meet the needs of Chinese customers. The menu offers local Chinese dishes such as egg and vegetable soup. Examples of innovative products are Dragon Twister (old Beijing chicken roll) and milk tea with glass jelly (Zhou...... middle of paper...... conclusion, to compete with the intense competition in the fast-food market, KFC China differentiates the company by being innovative. Three significant innovative strategies are menu localization, understanding Chinese culture, and hiring local managers, proving that the one-size-fits-all approach in the global market does not always works The Western approach to overseas expansion is to provide the same products or services as their original establishment. For example, Domino's Pizza, an American restaurant chain, almost failed in Australia due to underestimating the need for adapting its offering to local tastes China offers important lessons for global companies It is essential to know to what extent the company should maintain the existing business model in emerging markets and to what extent it should abandon it..