Additionally, there are other online companies that compete with Google, including Facebook and Apple, thus placing it in a competitive market rather than a monopoly. In the Internet market the barriers to entry are low, so it wouldn't be very difficult for someone to create their own search engine and essentially “compete” with Google. Google quickly found itself in its early stages, with competitors such as Microsoft and Yahoo eventually overtaking it in terms of users. Google remains victorious against its competitors by constantly modifying and updating its products, thus attracting more consumers and making government intervention unnecessary. Google serves as a model of a “successful company” because it was born in a market where there were two large competitors and eventually overtook them and acquired several Internet sites. If Google's success was punished, other companies would be discouraged from growing and competing with other companies in this market as they will not be able to achieve Google's success without various antitrust policies.