Topic > Andy Warhol and modern advertising by Andy Warhol

America had gone through a depression and a world war; Warhol had lived through all of this and seen the changes in development and production. During the war, production switched to mass production, and once the war was over, they linked this technique to modern advertising. What Warhol did was take this change in production and turn it into art. Warhol used the screen printing technique (the use of screen printing technique was originally used for the commercial printing process) on Marilyn Diptych, which creates a commercial and impersonal process. Andy Warhol transferred an existing image - Marilyn (from mass media) directly onto silkscreen and printed it onto canvas. From here Warhol was able to create a process that involved minimal interference from the artist's hand. Warhol's work forced audiences to re-examine their everyday surroundings and emphasized the "loss of identity" in an industrial society: the exposure of the private lives of famous people. He wanted the viewer to see the rise of American mass media and the enormous impact it had on the American people. The technique of repeating images allowed Andy to create more mechanically detached images, which gave a sense of sameness and lost the individuality of "Marilyn". Repeated images – “Marilyn” became bland and showed her ideas about society. “I want to be a MACHINE” Andy (http://www.theartstory.org/artist-warhol-andy.htm) wanted to be perfect rather than create his own art. Furthermore, the repetition of the image evokes Marilyn's widespread presence in the media. Celebrity-Marilyn has a strong influence on the public and wanted to show the real life tragedies depicted in the media. Tales of his marriage, drug addiction and the title of "sex symbol"... in the center of the paper... process of transformation from painting. His use of silkscreen media was produced by the stencil, which was used by other artists for printmaking. It was usually printed by hand, but since Warhol used photography of the celebrity icon; Marilyn Monroe, could put the screen photographically. Therefore he was able to produce this work of art mechanically. Warhol had to make at least 23 screenprints of Marilyn Monroe. He kept the silkscreen print on his canvas and continually assorted his images based on the amount of paint added across the screen. On the right side of the artwork, Warhol developed the technique of mottling and blurring the images. Additionally, it created a contrast between the right side of the colored panel and the left. This gave the idea that Marilyn's fame was over and the repetition of the same images had the effect of highlighting the influence of celebrities.