Bright Light Innovations will be able to evaluate different segments to determine the differential benefits in each. Additionally, management will be able to determine any particular marketing mix for a more successful strategic plan. Market segmentation can be achieved by researching geographic data (postal code, region, etc.), demographic data (age, occupation, nationality, etc.), psychographic data (social status, personal type, etc.), behavioral data (behavior of the customer) or any other data that may be useful for research (Kawasaki, 2004). According to Hyman and Sierra (2010), before a service or product is introduced to the market, the marketer must have a good understanding of the consumer's needs and preferences. For this reason, it is recommended that management consider all limitations and challenges that the Nepalese market presents for the Starlight Stove. Management must make important decisions to effectively profit from this product. On the other hand, Nepal is classified in the low-income group. There are other possible markets in South Asia that can be considered which may pose less of a challenge, especially as management is looking to make profits. Bright Light Innovations needs to consider the GNI numbers before deciding where this product will launch. Since there are technological limitations in Nepal, the management will have to create a marketing campaign that can be clear and easy to understand for Nepali citizens. Magazines are always a great source of marketing, but they can pose a challenge in Nepal as only half of adults can read and 11% of households have electricity. Therefore, visuals and signs can be strategically placed between different villages to target the corresponding districts. Light