1. Identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category. What is a SWOT analysis? It involves an assessment of a business unit's strengths and weaknesses and identification of the opportunities presented by the business unit's markets and the threats posed by competitors. Strengths, weaknesses, opportunities and threats is what the letters of SWOT look like (Schneider 2001 page 32). Within a company are the strengths and weaknesses and what each company can handle. Opportunities and threats lie outside the company and are based in the real world (Zahorsky 2011). Starting an online business and moving forward is a great benefit. Other benefits are taking steps to focus on growth, using SWOT to understand the structure of a business plan, focusing on aggressive advertising that will hold up in the market, and managing threats and reacting when necessary (Zahorsky 2011). E-commerce offers any business the ability to reach more people. Potential customers are now at home in front of their personal computer and no longer have to be inside the store. Customers look for the strengths of businesses, including different business locations, the uniqueness of a product, and the effectiveness of the established business (Zahorsky 2011). It is very difficult for companies to write about weaknesses rather than strengths. By choosing to convert to an online business, some of the strengths that small businesses thrive on would be lost. Customer relationships would be virtually non-existent along with customer loyalty. Small businesses are influenced by factors outside the business environment. These include the environment... the center of the card... otherwise made. (Schneider 2011 page 326).”To prevent these crimes I would ensure that regardless of where the crime occurred, there would be punishment even if it occurred outside of the United States. If there is a law that is forced in one area of the country, it should be forced in all areas. Now, regarding online gambling, I believe it should be completely eliminated due to the illegality that has occurred. This way there should be a way to get rid of gambling sites. Works Cited Haughey, Duncan. (2011). SWOT analysis. Retrieved from http://www.projectsmart.co.uk/swot-analysis.htmlSchneider, Gary. (2000-2011). E-commerce. Mason, OH: Cengage Learning Zahorsky, Darrel. (2011). An entrepreneur's secret weapon: SWOT analysis. Retrieved from http://sbinformation.about.com/cs/bestpractices/a/swot.htm
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