Overview In a broad scope, the very essence of survival and success of any organization depends on communication, as it is the fuel and maintainer of an organization. According to Miller (2003) “organizational communication involves understanding the influence of an organization's context on communication processes and how the symbolic nature of communication distinguishes it from other forms of behavior”. Furthermore, in Baker and Angelopulo (2010:75), “communication in the organization performs various functions, including information dissemination, control, persuasion and integration”. the relational function is in step with current trends and is characterized by outward communication that serves to advance corporate prisons (Balasen 2008:33). Corporate communication is “a managerial vision of managing all communications involving the organization as a whole, meaning external and internal audiences maintaining a harmonious relationship and reputation” in (Christensen, Morsing & Cheney 2008:9). With this we can explore the dairy company chosen for this Clover (dairy products) assessment, “Clover Industries Limited manufactures and distributes a range of dairy and consumer products in South Africa” in Clover SA (2013). In this composition, Clover's company profile, company image, company's business activities, company's recent marketing and advertising campaigns, and company's online presence will be discussed and described. In this way it will be possible to clearly understand the role of the phenomena mentioned above, i.e. corporate communication and the media. Clover Industries Limited Profile This company produces and distributes one of the essential nutrients for humankind such as proteins, vitamins, zinc, etc. Clover is "its trade name and its headquarters is here in South Africa, Johannesburg”, in (Clover SA, 2013). It all began “in the year 1989, with a series of meetings between a group of farmers in the lush pastures of Natal midlands opened a butter factory, which was called Natal Creamery Ltd. Also after approval and registration under the Natal Companies Act and partnered with Joseph Baynes Ltd the first Natal butter factory which he established on his farm Nel` s Rest for marketing fresh milk in Durban, called Model Dairy dissolved in October 1901", by (Clover SA, 2013).According to (Clover SA, 2013) in “1923 Natal Creamery Ltd was registered under the Co-operatives Societies Act 1922 and by 1932 Natal Creamery Ltd was operating in 32 centers across the country.