Operations objectives are short-term, measurable goals that drive an organization to success in achieving its long-term objectives. These objectives include: quality, cost, flexibility and delivery (Schroeder, 2011). In terms of these goals, Subway appears to be high quality and moderately low cost. Subway keeps unit costs low throughout the supply chain by reducing unnecessary deliveries and minimizing packaging and shipping material (Subway, 2015). However, inconsistent delivery can be negatively affected by placing too much emphasis on low costs. Several Subway locations continue to operate although understaffed, meaning the consumer sub is left waiting to move on to the next stage of the assembly line. First, employees need to be careful about sandwiches left waiting, as they will continue to lose quality the longer they remain stagnant. Secondly, a customer who has a short lunch break cannot be delayed by a company with few employees. Inconsistent delivery can result in a negative experience for any potential consumer. Overall, Subway supports an excellent business practice that remains cost-effective. Subway restaurants meet the needs of an increasingly health-conscious public by offering quality products at a lower cost. However, the quality of the food and low costs will not be enough to increase sales. If the Subway chain really wants to compete with the competition without increasing costs, it would be wise to consider adding drive-thru locations to incentivize
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