Gupta (2009) on image advertising: the advertising strategies of Pepsi and Coca cola in India (Gupta, 2009) talked about the advertising strategy of PepsiCo and Coca- Cola used by them in Indian market. According to it, advertising is as much a science as an art. It is the primary mode of communication between a company and its potential customer, an advertisement must connect to the consumer and create an attractive image of the brand in his mind. He also suggested that, today, the primary objective of the ad is to create an image. The fierce competition between cola giants PepsiCo and The Coca Cola Company and the advertising strategies they adopted in India to establish their respective brand images – offers an interesting insight into image advertising. A company's brand image is different from its brand identity, and an advertisement bridges the gap