1.0 Social Media Effectiveness and Implementation In today's society with evolving technology and online usage, implementing social media for business advertising is a must. Currently, 73% of adults are members of some online social media source (Maeve & Smith, 2013, para. 1). The potential customers to advertise to are endless through social media. No matter what your target demographic is, through social media a wide range of ages can be found using these sites. The middle-aged community is the largest growing user group, 55% of them are present at least on the social media platform (Pick, 2013, para.5). Businesses will get the best advertising results by using many different social media to reach all different demographics and ages. 1.1 Rationale for Using a Different Social Media A) Facebook Facebook is the largest social media tool available to businesses today. Facebook currently has 1,310,000,000 active monthly users (“Facebook Statistics | Statistic Brain”, 2014, par. 1). Many of these users are becoming addicted to this site and it is b...