On October 5, 2011 Steve Jobs died at his home in Palo Alto, California; Jobs had been battling pancreatic cancer since 2003. Steve brought technological advances so diverse that most people use them every day without knowing who created them. Everything Jobs created, he did because he knew what his customers wanted and where the market was going. Steve Jobs believed in all his products and the innovations he sold to people, and his trust in the people he worked with was what really shaped Apple. After leaving the company and then returning, Steve Jobs' influence made Apple one of the world's leading computer companies. It was Steve Jobs who brought Apple out of the garage and made great strides in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” of his computer and convinced Wozniak to sell it (Peterson 106). Even though the first computer was very little successful, Jobs knew that Apple had potential and so he launched the Apple II. From the beginning, Jobs knew what consumers wanted and where computers would take the world; he had a vision of the opportunities the technology presented and saw that Apple needed to move in a different direction. In 1984, a year before he left, Jobs completed the Macintosh computer system. He was pushed by his original computer-aided design project, "the Lisa", and then rushed to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, marking a…revolution in…personal computing” (Peterson 106). Problems with the board of directors led Jobs to leave Apple in 1985; as a result, the company fell into a downward spiral from...... middle of paper....... "Apple Computer." St. James Encyclopedia of Popular Culture. Ed. Sara Pendergast and Tom Pendergast. vol. 1. Detroit: St. James Press, 2000. 106-107. Gale Virtual Reference Library. Network. October 17, 2011.2: Finkle, Todd A. and Michael L. Mallin. "Steve Jobs and Apple, Inc." Journal of the International Academy for Case Studies 16.8 (2010): 49+. General OneFile. Network. October 19, 2011.3: "After Steve Who? Brilliant inventor, creator par excellence, Steve Jobs has died at the age of 56 leaving a world in tears, but the iPhone and iPad will always exalt the greatness of the dead legend. " The day after 16 October 2011. Infotrac newsstand. Network. 19 October 2011.4: "The passage of a Titan". Business World 17 October 2011. Infotrac Newsstand. Network. October 19, 2011.5: Cuddy, Mike et al. "Remembered jobs." InformationWeek October 12, 2011: 3. General OneFile. Network. October 19. 2011.