Topic > Quantitative and qualitative research approaches in…

According to Morgan (1988), an FDG has some elements of both in-depth interviews and participant observation. This research will require approximately three focus groups in a few selected locations. Each focus group must have no fewer than 8 participants in each location. In this case, there will be the moderator who will facilitate the focus group discussion and the assistant who will take note of the audiovisuals, recorders and other minor things that may distract the moderator. The moderator will therefore have to facilitate interaction and discussion; and also encourage each group member to discuss their opinion. One of the main advantages of using the FGD is that it helps the researcher to have an in-depth understanding of which problems the interviewees are most predisposed and capable of dealing with