Difference in the concept of purchasing behavior B2C and B2B:Business to business or B to B (B2B) different from business to consumer (B2C) in many ways:Business-to- consumer (B2C)1. B2C purchasing is based more on emotions.2. B2C transaction volume is lower.3. B2C sales are aimed at consumers.4. B2C purchases often involve smaller amounts of money.5. B2C decisions will usually be made much more quickly.6. B2C marketplaces cater to individuals who pay for their own transactions.7. In consumer marketing, or business-to-consumer or B to C (B2C) marketing, sales are made to individuals who are the final decision makers, although they may be influenced by family members, relatives, neighbors or friends, etc.8. While in B2C emotional factors play a very important role. The decision making process for B2C is generally much smaller.10. B2C buyers usually spend less money, as the purchasing process tends to be simpler.11. Houses, food, clothes, cars, services, etc. they are B2C products. Business-to-Business (B2B)1. B2B purchasing based more on logic.2. The volume of B2B transactions is higher.3. B2B sales are aimed at businesses.4. B2B purchases often involve large/large sums of money.5. B2B decisions can take days, weeks, months and years to materialize and be profitable. B2B marketplaces for individuals (customers) acting on behalf of organizations.7. A business marketing sale, or business-to-business or B to B (B2B) marketing, is made to a business or company.8. B2B purchasing decisions tend to be less emotional and more task-oriented.9. The decision making process for B2B products is generally much broader.10. B2B buyers usually spend more money, as the purchasing process tends to be more complicated and…half of paper…the products or services will be used by users. Example: toilet paper, a typical B2C product is also a B2B product when sold to hotels and restaurants. However, few people will buy a forklift for personal or private use.6. Business (B2C) customers often look for specific product or service attributes such as cost and usage economy, productivity, quantity, and quality. Example: B2B marketers often present current products and their benefits in private presentations to key decision makers. The B2B organization can also invite possibilities and customers to public or private events to facilitate further retentions. As a result, confidence and trust are usually built between the buyer and seller over a long period of time. Most time and money are spent during the evaluation and selection process, resulting in strong brand loyalty among B2B customers.