Technology is rapidly growing “to infinity and beyond,” from games to cars, modern technology completely embraces our daily lives leaving society helpless without it . In the early 1990s, society knows little about how much this new technology will affect their children's lives, so parents outwardly show no problem with companies heavily advertising new electronic products to children. The results change the world. Now, technology is intertwined with the fast-paced life of society, leaving some frustrated parents who find it difficult to teach their children to balance both modern technology and manual labor. Wisely, parents begin to rely on the thing that originally got them into trouble in the first place: the magical world of Pixar. The original Toy Story focuses on the social vision of celebration towards the advancement of technology during the time of the film's release in 1995, which is what society needs at that time. However, in Toy Story 3 (2010), young adults actively disengage from using consumerism for the latest and greatest technology, so the tone of the film's sequel changes. Toy Story 3 actively encourages young people to enjoy the creations of the past without neglecting new technological advances. Toy Story, one of the first cartoons using new animation technology, highlights a boy's (Andy's) first experience with technology, Buzz Lightyear, the most popular and advanced toy at that time. Andy is immediately amazed by Buzz's impressive high-tech features and enthusiastic about Buzz's technology. Andy begins to lose love for his old manual toys like Woody; Woody fears that Buzz is the new favorite toy in Andy's life. At this time, the company begins to bring technology to the... middle of paper... etc.). In 1995, when companies began to release technologies such as computers, cell phones and media players to the market, general public, Toy Story seeks to encourage, introduce and make technology interesting to children; allowing them not to be afraid of the inevitable wave of technological advances in the late 1990s and early 2000s. In today's modern life, there is no great need for encouragement for people to use technology ; However, society needs to be reminded not to let technology invade your life, no matter how useful it is. Works Cited O'Neill, Charles A. "The Language of Advertising." The contemporary reader. By Gary Goshgarian. 9th ed. New York: Pearson Longman, 2008. 146-52. Print.Toy Story 3. Dir. Lee Unkrich. Perf. Tom Hanks and Tim Allen. Disney/Pixar, 2010. DVD.Toy Story. Dir. Giovanni Lasseter. Perf. Tom Hanks and Tim Allen. 1995, .1995. DVD.