Sleep is the body's way of regenerating itself, improving memory, and preparing for the chaos of the upcoming day. However, in recent years it has become a school norm for a person to stay awake at all hours of the night despite having to wake up early in the morning. So, seeing an ad promoting a sleep aid from a trusted company like Vicks would pique the interest of someone who struggles to fall asleep but not necessarily sell the product. Selling the product depends on how the company displays it using color or background details, placement of people in the foreground, text, and product placement. When analyzing the Vicks advertisement, consumers are first attracted by the deep purple tones of the entire advertisement. The color purple is often associated with high class or royalty, suggesting that one rests as if in a palace. Furthermore, the couple featured in the advertisement is depicted in a large bed containing fluffy pillows and wrinkled sheets. Using the bed as a visual backdrop further plays into the thought of receiving royal treatment ...