JetBlue Airways is a company that mainly focuses on low-cost transportation service. It is one of the predominant major airlines in the domestic airline industry. The impact of September 2001 on aviation has dramatically diminished and all major airlines have suffered huge losses. This has caused almost all major airlines to increase their debts by tapping credit lines or being careful by issuing bonds. Despite all the vital actions taken to survive the decline in passenger ratios and fares, most airlines were burdened with huge debts. JetBlue being a low-cost transportation service did not have much effect in 2001 and made huge profits even during 2001 and after. With its exceptional service, it not only attracts customers but also has the ability to change and evolve. Today, some major air travel companies are facing bankruptcy and losing part of their market to the low-cost airline industry. JetBlue airlines face many external factors that influence their business in the industry. Despite the economic crisis, JetBlue's position will continue to remain unassailable in this competitive world. JetBlue has adopted a proactive and customer-oriented service approach and has chosen its employees very carefully to meet complete customer satisfaction. Although fuel prices have increased significantly in recent times, many airlines have found themselves facing a weak economy leading to poor ticket sales, in turn losing their customers, but JetBlue has managed to escape this obstacle . Usually all potential passengers look at the ticket price before even considering any other factors. Typically being the low-cost airline, JetBlue is an aircraft type suited to the current economic environment and is easy to get to......mid-paper......cost as JetBlue ages. • Strict laws and regulations for aircraft, aviation and airlines and also TSA (Transportation Security Administration) security regulations. External Factors Evaluation/Analysis Matrix: In calculating the External Factors Evaluation/Analysis (EFE) matrix (EFA), we initially need to list all the factors that influence the company externally and divide them into opportunities and threats. Once divided, each factor is assigned a weight from 0 to 5 or it can be a percentage (0 implies no importance and 5 implies very important or dangerous). Once weights are assigned, the factors are evaluated based on how the organization responds to current strategies. Finally, all weights are multiplied by the ratings to obtain the total weighted score. This total weighted score helps determine the company's ability to respond to external stimuli