Reputation has taken on a whole new meaning thanks to the Internet. Nowadays, it's easy to get to know a person and form an impression based on how you see them online, through social media sites. It's so easy to understand what a person might be like based on their status updates, shared photos, and their online interaction with other social media users. If you can know so much about a person through social media, what more if it's a company? Online reputation management means paying close attention to how a person, institution or organization appears online. It's about closely monitoring what is said about them on the Internet and responding to these reactions in a professional and positive way. Many major brands now use the Internet as a means to reach their customers. It's not just about having an official Facebook, Twitter or Instagram account, but above all about keeping them alive and constantly interacting with your followers. There are many important factors that affect online reputation management. Here are some...