An excellent corporate culture is a significant condition that paves the way for the formulation of corporate strategy. Corporate culture also highlights the characteristics of businesses, the formation of values ​​common to all stakeholders and has a distinct personality. In the Maersk Line, corporate culture has been instrumental in developing strategies that recognize employees as the company's most important stakeholders (Kenexa Corporation 2008). Maersk Line's organizational culture has maintained the company as a leading organization in the world of transportation and logistics. The corporate culture used by Maersk Line is, therefore, emotional as it considers the rights of its employees and their working conditions (Vallejo Peña 2016). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In the modern business world, the strategies implemented by companies are just the headline of the companies' story, while the culture requires that a commonly understood language be used to embrace and tell the story (Kotter 2008). For example, Maersk Line has ensured that it conducts training on safety measures for its employees so that the culture of safety risks in the organization is managed from the top management down to the last person employed. Employees speak the same language in understanding the mission, vision, values ​​that the company represents and the clear expectations of other stakeholders. The common goal in the shipping company, which is to satisfy the customer, is pursued by implementing strategies according to the culture of the organization (Vallejo Peña 2016). Corporate culture is a significant means of implementing a corporate strategy as it determines and measures desire, commitment and execution of strategies. It is a requirement that after the development of the business strategy, active and effective implementation of the strategy is carried out (Kotter 2008). For example, the method of recruiting new employees in Maersk Line ensures that there is diversity and inclusion in the company structure to maximize the talent and know-how of different employees working towards the same goal. Before implementing strategies, it may be important to ensure that the strategies are oriented to the company culture and that there is cohesion and motivation of company members. Corporate culture and corporate strategy should adapt to each other, mutual organization and strategy development, corporate culture should be changed with strategy formulation. However, changing corporate culture may not be possible once an organization's culture has formed (Nawaser et al 2014). It is therefore necessary for the corporate culture to maintain greater rigidity and a certain continuity in the implementation of the corporate strategy. Committed to maximizing diversity and inclusion as key levers that would strengthen business results in the markets in which the company operates, Maersk Line has taken the necessary steps to access future and larger talent pools. For non-profit organizations, the success of institutions can be seen from different points of view, such as providing free education to students (Zaheer, Muhamamd, and Saleem n.d.). A holistic view of an organization's performance depends on achieving organizational goals. Maersk Line attempts to implement its strategy in relation to the existing corporate culture which may be difficult to change (Kenexa Corporation 2008). In various types of industries, different cultures might result in different types of strategies implemented.