"There's an animal that needs you right now!" A very convincing way to end a commercial in which the viewer is given the power to choose whether or not to help an organization by sending their money and therefore their love for animals in need. The British Columbia Society for the Prevention of Cruelty to Animals, or BC SPCA, constructs this advertisement in such a heartbreaking and dramatic way that it is almost too difficult to watch. Approved by Sarah McLachlan herself, the video combines emotional elements not only through an extremely sad background but with statistics that are sure to capture the attention of all animal lovers too! Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Many would recognize the voice of two-time Grammy winner Ms. McLachlan as soon as the commercial begins. We start right away with his hugely popular album Angel, which is one of those "we all know it, but we don't know how we know it" songs. This wasn't a random choice as the music itself is tear-jerking and sets the mood for the product before we even know what it is. And because of her popularity and the notable recognition she has received, one can't help but trust her on this one. All this makes it an excellent, well-known and reliable source for such a serious matter. Another way emotions are captured is through the previously mentioned line found at the very end of the commercial… “Right now there's an animal that needs you, your call says I'm here to help you." This is a very well executed phrase as it not only emphasizes the urgency in the viewer's choice but also creates a feeling of importance in them. Brilliantly presenting the idea that they are practically vital to saving the life of an animal in need somewhere in the world and that they are the only ones who can help. The commercial achieves a further level of cleverly crafted guilt when their grim statistics appear on an all-black screen written boldly and simply in white. Stating that “every hour in BC an animal is violently abused,” just as “3,000 animals were saved last year, for hundreds of others help came too late.” Using the words “every single hour” helps highlight the intensity of the abuse. And the phrase at the end of the second quote, “help came too late,” once again underlines its urgency. While the creators could have simply written "help never came" or "help wasn't enough," they chose to shape the phrase in such a way as to make the viewer feel like if they don't act now, they might as well do not sign. at all. Hopefully, many of those watching will act spontaneously, for fear of missing out on an opportunity. What might be the biggest emotional appeal of potential viewers is almost guaranteed to be the short, close-up video clips of mistreated animals. With footage of an injured dog limping without a leg, a neglected cat with only one eye and many others who find themselves in dark and uncomfortable kennels with fearful looks and trembling bodies. These are just a few of the many heartbreaking examples used to grab viewers' attention. Showing exactly the types of animals you could help save by becoming a member of the BC SPCA, and also the love they have been missing and so desperately need. You would have to be pretty inhumane not to feel compassion for these defenseless animals and have an emotional desire to do what is!