The corporate brand known as WWE (World Wrestling Entertainment) is led by CEO Vincent Kennedy McMahon and its primary service is "Sports Entertainment", specifically superstars/wrestlers. Due to the company's multi-diverse talent, WWE (World Wrestling Entertainment) has several products that include but are not limited to apparel and apparel, WWE (Blue Rays) DVDs, shoes, posters, gift cards, WWE toys, drinks, skateboards, collectibles, live auctions and more all aimed at specific fans who prefer to have their favorite in superstars. According to the company, as wrestling entertainment, the target audience market is predominantly male (from pre-adolescent males to older adult males in their 40s and 50s). The color scheme of the website is very masculine in nature (the colors are black, dark blue and red), as well as eye-catching but also easy to navigate. Their "W" for WWE is also highly distinctive in its design. Additionally, women who are "superstar wrestlers" are still treated and therefore promoted into a "trophy" of sorts as they all appear sexy as well as highly athletic and fit to appeal to the male masses. Additionally, a large number of WWE continually use colors, typography, shapes, images, symbols, etc. when promoting your own "brand". Again these include the use of masculine colors on their Facebook page as well as on the WWE store and website. Again their "W" is highly distinctive and cannot easily be confused with belonging to another company. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay How the elements of the brand's visual identity serve its relationship with its target audience: All of WWE's design choices serve to connect each expression of the brands unique identity together; their designs show a very diverse (mostly) male consumer base. Specifically, WWE's general products, including toys, apparel, and skateboards, are marketed toward younger fans and male adolescents, while female superstars' "bikini calendar" catalogs and videos are more geared toward more mature male fans along with live auctions and collectibles/memorabilia. Additionally, WWE's company products tell us that WWE's global fan/customer base is made up of all demographics. This is also highlighted in their diverse superstar roastery. Currently, WWE has the largest number of female wrestlers ever (they really wrestle!), as well as other very influential minority superstars such as Booker T. Washington, as well as other superstars from Asia, Hispanic, Canadian and various tropical island countries. Furthermore, the company's CEO and president Vincent Kennedy McMahon is a "pioneer" in the world of entertainment and is well known for valuing the diversity of roasters, as well as fairness and a "no tolerance" policy for such actions, including racism. A great example of this was when Mr. McMahon subsequently fired and removed all of the famous Hulk Hogan merchandise from the WWE.com online store. The initial controversy was over Hulk Hogan's "racial slurs" towards his daughter who was dating an African-American male. In retaliation, WWE terminated Hulk Hogan's contract stating how much they enjoyed celebrating diversity while hating Hogan's actions.