In 1994, Tesco Lotus opened its first Lotus Supercenter in the Seacon Square Shopping Center on Srinakarin Road. A year later their first discount store opened. That store focused on selling low-priced products. In 1998, Tesco Lotus faced the economic crisis by a joint venture between the British retailer Tesco and the CP Group which created a development of the Thai economy with investments in store construction and business in Thailand. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The first express, Ramintra Branch, was started in 2001, offering services to customers in the local area. In 2003, Talad Lotus was launched to meet the needs of communities with Talad Phong Petch as the first store. A rollback program has also been initiated to provide customer support. The Tesco Lotus Visa credit card was created in 2004, designed to be “an answer for every day”. Furthermore, the first Green Store was opened to create an ecological building with photovoltaic solar panels. In 2006, the Bang Bua Thong distribution center opened to supply the Express and Talad stores. In 2008, Tesco Lotus opened the second Green Store in Salaya. Sam Khok Distribution Center was also opened, with a system of international standards and improved working environment. In 2009, the Plus shopping center was opened, providing goods and services to customers. The clubcard, the "Thank You" card, was also introduced to reward customer support by giving away points to be exchanged for cash vouchers. In 2010, Tesco Lotus opened the Fresh Distribution Center in Lamlukka with the concept of "best for customers and best for the environment" to increase its efficiency in fresh food delivery. The “Linea Verde” service was created in 2011 to bring convenience to the checkout and improve the shopping experience. They also opened Tesco Lotus Extra with the concept “Extra Stores, Extra Range and Extra Service”. In 2013, "Tesco Lotus Shop Online" was created to allow customers to purchase goods online with home delivery. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay The distribution center was opened in Khon Kaen in 2014, with more than 300 stores in northeast Thailand. In 2016, Tesco won 183 Excellent Organization for Workplace Welfare Organization Awards 2016 from the Minister for Labour. Furthermore, Tesco Lotus collaborated with 14 suppliers and organized the “United Hearts: Ruamjai Helping Thais Save on Cost of Living” campaign to ensure that products would be 20% cheaper. From 2017 to date, Tesco Lotus had announced the new CEO named Mr. Sompong Rungnirattisai as the first CEO of Tesco Lotus with Thai nationality, succeeding Mr. John Christie.