Topic > New Strategic Objectives of the Comfort Service

Index IntroductionAlignment of learning outcomes and business objectivesChoice of training methodsTraining assessment and evaluation methodsResource and investment requirementsReferencesIntroductionThe globalization occurring today in all industrial sectors poses new challenges for Comfort Transportation . Comfort has been a monopolistic player in the taxi industry for years and the biggest challenge felt by Comfort is the competition created by the entry of new ride hailing companies such as Grab and Uber into this industry (Cheng, 2018). As competitors, Grab and Uber create a new game flow by involving technological advancements and taking different approaches to employees, especially drivers on field duty. Grab and Uber use technological advancements to support the online booking application they develop and also provide various incentives to drivers so that they are more motivated to work (Cheng, 2018). In order to compete, Comfort has set new strategic goals that include developing an application-based reservation system, conducting social media advertising, and expanding into new business sectors to increase market share. To achieve all this, a training proposal is needed with the aim of equipping employees with new skills, so that they can ultimately maximize their work and be able to overcome existing challenges through the realization of strategic objectives. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Aligning learning outcomes and business objectives After conducting the training needs analysis (TNA), you can see that there are still some gaps in skills on each tool those involved in realizing new strategic objectives, worth i.e. the IT department, the marketing department, the control center and the drivers. The IT department needs to prepare 4 IT specialists to develop online applications who until now did not have enough capacity to develop a system and application; the marketing department needs to cooperate with the control center to manage the online advertising system through social media, which means it needs to learn how to coordinate in the operation of the system; and the basics of tour guide and bus license are necessary for drivers as Comfort has decided to spread its wings to the world of tourism. To fill existing skill gaps, it is necessary to send workers from each department in charge of major training in the hope of achieving results in line with the new strategic objectives, which are:By the end of the training, the IT specialist must be able to develop and launch an application with online booking functionality for Android and IOS without errors or crashes. Upon completion of the training, all drivers and staff must be able to use the new online system via application on a daily basis. By the end of the training, marketing staff and control center should be able to plan 2 different ways to advertise Comfort services, across 3 different social media outlets per week. By the end of the training, drivers must be able to implement the basic tour guide materials and host the actual tour guide activity, with at least 15 tourists involved in the tour over 3 days. From all this it can be concluded that finding a training provider that is in line with the expected results is the first step that can be taken by the company. Choosing Training Methods The next step is to determine the appropriate training methods foreach department involved in the realization of the new strategic objectives. To compete with grab and uber, Comfort will develop an application-based online booking system that will be built by 4 IT specialists. This responsibility requires 4 IT specialists to conduct training with an application programming module for 1.5 months. Based on the individual taxonomy, these IT specialists are relational; is able to understand several aspects at the same time and associate them together ("Solo Taxonomy", n.d.). The most suitable method for these IT specialists is to use the classroom lecture method as a reinforcement of the basic concepts of application programming, then assisted by a case study method capable of being affected by certain situations such as system failure to train IT specialists to manage correctly and quickly. With the development of an application-based online booking system and the inclusion of Comfort in the world of tourism, it is necessary for drivers to undergo 2 training courses with 2 different modules. According to the data, 68% of drivers are over 50 years old, so training will be based on a single-level solo taxonomy for drivers over 45 years old; can only learn one aspect at a time (Biggs and Collis, 1982) and multistructural level for drivers under 45 years of age; they can learn several aspects at the same time (Biggs and Collis, 1982). Drivers over 45 years old with uni-structural level will be sent to conduct training on the operation of the online application form for 3 weeks, using the teacher's method or presenting the material in a class. Drivers under the age of 45 with multi-structural level, however, will be sent to participate in 2 training courses, which will cover the operation of the online application and a tour guide module for 1 month. Similar to the unistructural level, the operation of the online application form is delivered with a lecture method while the tour guide module will be delivered with a classroom lecture method and role-playing games applied by simulating actual tour activities in the learning process. To achieve the new strategic objectives, including social media advertising, the marketing and control center departments must also be prepared through training with social advertising modules, using the classroom method and supported by the case study method . The topics discussed in the case study are based on real activities, i.e. how to reach more customers, especially millennial customers, through social media advertising. Training Assessment and Evaluation Methods The assessment of the Online Application Programming and Management module will be carried out by using 2 different examination methods. Verification of the functioning of the online application module will be carried out through a practical test or demonstration test of the use of the online application, while for students of the online application programming module the final exam method will be used. The evaluation of social media advertising and the tour guide module will instead be carried out with the same observation method and accompanied by the final exam for the tour guide module. Different assessment methods on each module are intended to measure different knowledge, skills and attitudes towards each individual taxonomy level, as the selection of the practical exam method that is easiest for trainees to take in the online application form, with the Most interns are unistructural level. All assessment methods will be conducted in a correct, valid and reliable manner using training strategies, i.e