Audi's “daughter” Anyone who watches the news or goes on the Internet or even has friends knows that the United States is going through difficult times Now. A change in the presidency put people up in arms and riots and marches broke out all over this great country. This nation has never been so divided. This is what fueled many ads for the 51st Super Bowl, including the “Daughter” of Audi. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay As a young blonde girl races down the street against her male friends, her father expresses his thoughts on the importance of her. She worries about how he will tell her what she is worth, particularly as a woman. She wins the race and her father hopes for a future where people are judged not by their gender but by who they are inside. As numerous women's marches have broken out across the country in the United States, there's no better time than now to release a commercial that promotes women. As we dive deeper into this commercial and find out why it is popular, we first need to see if it is a core route or a peripheral route. Because of the main message behind the blog and how it makes the audience feel, I believe it is a central route. There are no famous people or comic jokes, it's a profound message that the audience understands. I believe that when ads try to follow this "route" they can be a success or a failure. You can make your advert appeal to everyone if you add lots of famous people, beautiful images or comical effects. But if your message is profound and most people don't agree with it, your advertising will surely fail. We all have “attitudes” towards ideas, especially political ones like feminism. Fortunately, "girl power" is very strong right now, and the majority's attitude towards it is positive, which is why this ad is popular. This ad is definitely not about the "steak" and it's not about the "sizzle" either. We only see the car briefly at the end of the advert, the advert is more about the purpose of the brand. Like Coke is for happiness and friendship, Audi is specifically for “equal pay,” and generally gives us the feeling that it is for equality as well. This type of branding is something that people can support as they feel that they too are promoting equality. That's why this commercial satisfies "self-actualization" on Maslow's Hierarchy of Needs. We want good people who change things in the world and make it better. And if we join this 'brand' we can say that we are changing the world. This announcement has positive-oriented motivations. It gives us a sense of hope as the man is at first worried that he won't be able to tell his daughter everything she's truly worth, but then as the commercial rolls on, he dreams of a day when girls are worthless. less than the boys, and consider that that day is now upon us. We all have a mother or sister, if we are ourselves we are not girls. When we consider our interpersonal influences, we are all influenced by equal pay and gender equality. And our culture, especially at this time in our nation's history, is really pushing this as well. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay It may not seem obvious that an ad is much more than just funny jokes or famous faces. Whether serious or funny, ads do something for a reason..