IndexIntroductionBackgroundMission & VisionBrand OverviewLogoColorsSloganBrand EssenceBrand SWOT AnalysisIntroductionThe purpose of brand research is to gather the physical, financial, psychological, functional and social evaluation of the brand. This research helps to recognize the current situation of the brand and analyze its positioning in the current market, among other competing brands. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayBackgroundZara was founded in 1975 by two fashion designers, Amancio Ortega and Rosalía Mera, in Spain. Ortega launched his first store in Galicia, Spain, under the name ZORBA, named after a famous Spanish classic film, "Zorba the Greek". However, he had to rename the brand as there was a bar with the same name down the street. Therefore, Ortega changed the name to ZARA. They started by offering popular, low-priced clothing while maintaining high-end style and fashion. Ortega opened multiple stores throughout Spain. In the 1980s, Ortega modified the design, production and distribution process to reduce time and respond more quickly to new style, fashion and trends, which Ortega called "instant fashion" (ZARA). Among all the other changes, Ortega also improved the use of information technology and hired teams of designers, rather than individuals, to run the business more efficiently and resourcefully. Mission and VisionMission: Zara's mission is: “ZARA aims to contribute to the sustainable development of society and the environment with which we interact. “ Zara has created environmental awareness among its employees and encouraged them to recycle responsibly and create less waste. In Zara factories, they use eco-friendly fabrics, such as organic cotton for production. Their footwear is produced without PVC, to reduce weight -pollution from metals and plasticizers less dangerous for the environment. Zara carries products that use biodiesel fuel to reduce Co2 emissions by 500 tons per year. Vision: Zara's vision is: “ZARA is committed to meeting our customers' wishes to continuously innovate our business to improve your experience. We promise to provide new designs made with quality materials at affordable prices" (leonor, 14) Zara continues to follow its vision and work to achieve the desired level. Their priority is to understand and satisfy their customers, providing them with the best designs, great quality products at an affordable price and offering their customers a great experience. Brand Overview Logo Zara has a very simple yet successful brand logo. The logo is the name of the brand itself, ZARA. It is a combination of four Latin letters. These letters were meant to codify the brand's latest strategy of creating trendy and trendy designs, while keeping them simple and elegant. Colors The logo has a very simple color palette, black and white. The logo has the writing "ZARA" in black, on white and vice versa. the black color represents the style, elegance and excellence of the brand. It took a couple of months for the Zara logo to exclusively position unique items. SloganZara has a truly unique identity in the fashion industry. Just like its simple and generic logo, its slogan is also Zara. Ortega believed in keeping the brand and its identity simple and elegant, just like its items. Brand EssenceZara is a high fashion retail clothing and fashion store. Zara delivers hot, trendy and elegant designs for fashion-oriented women. Their designs are trendy for every situation, making women feel good about looking good. Zara offers lines of.