IndexEffective use of search enginesNewsgroups and forumsSpamDirect MarketingEffective use of search enginesA search engine would help the customer search for an e-commerce site to make online purchases. To do this the customer should find a search engine like Google, Yahoo or Bing. These would help the user find the best or most popular results for e-commerce websites. This is when spiders are used to crawl the internet and find a good website relevant to the user of the searched keywords. When a spider finds a web page, HTML and Meta tags are used to provide information based on the selected results page. Tags have codes, but they cannot be seen by the user. However, if there are no meta tags present, spiders would end up guessing what they want and for this reason alone the results may not be correct. A website like Green Glass would have to make sure that the website is listed in something like Google, so it would show up when the user searches for an e-commerce site, however, it would also get paid when it has to be placed on the website as a sponsor link. So, they should make sure that their customers get the most out of their website. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayNewsgroups and forumsNewsgroups and forums are groups that discuss and focus on a certain topic. Newsgroups, however, are in different stages of science and technology; this is also the largest topic in computers currently. For example, Google has created some categories for group discussions which include; by topic or interest, geographic region, activity level, and the number of group members they contain. Banners and Pop-upsBanners and pop-ups are another good way to promote your organization, essentials, or other businesses to people using the Internet. All a company needs to do is place an offer or new product in a pop-up or banner on their site, when this happens there would be many orders to purchase items from their company. However, as a disadvantage, popups can annoy the user to the point that popups are blocked by the user if he is not interested, that's why most popups have the ability to be blocked. All they have to do is change their browser settings so they can choose what content they want to see. Banners can also be used for free advertising, however they are not paid products. Spam Spam is a term used for junk mail, in other words, it is email that you don't want or didn't ask for. This type of mail can be sent from various different sources. A good way to ensure you are protected from spam is to keep your email address on a separate web page. All you have to do is look for a checkbox and select it if you do not want to receive notifications from this service. Sometimes, however, you may want to access certain information that you want to send an email address to. A good way to handle this problem is to have two email accounts so you can avoid as much spam as possible: one account is your main account and the other account is your junk account which would be under a different email address . This way, if you submit an email address, the junk account email address and all spam will be sent to your other inbox. There are also software utilities available to help you manage your account so spam can't get in. The first solution is to add your spam address to a banner list, the only problem though is that spamit also comes from an address that you haven't added yet. This can reduce the amount of spam the person receives, but they will still receive from people/businesses who have not been added to the banner list. Another solution is to activate the spam filter with this, any email that comes under the hood is probably spam, it would be immediately diverted to a folder or dictionary. However, the only problem with this is that it is not foolproof and always scans the subject lines of emails. If a subject contains words, they will be filtered out, and because of one word, an email may mistakenly think it is spam. Spam is an everyday threat, and today organizations are finding ways to permanently destroy it once and for all. Site Names When creating a website, the hardest part is choosing a name for it. Since there are over a million already used site names out there. When choosing a name you need to make sure it is usable as a domain, is not something rude or inappropriate in a different language - it would be offensive in another where you do business, not something similar to a competitor's name and is not for nothing similar to other websites that have unreliable content. Direct Marketing Direct marketing is a strategy used in a business for commercial use, however this would depend on the organization and the strategy itself would be executed differently. Companies send emails to customers who are already with them or who have purchased items from them in the past as well as from possible or future customers who have used their website for information. Thereafter, their customers would receive mail sent to them weekly or monthly or results by snail mail. Normally, mail order companies also have websites so they can track orders online and send catalogs to their customers. Ensuring an Effective User InterfaceWhen doing web design, one of the key things to understand is the importance of interface design. Many websites contain too much information, especially in a limited space, have very little information, a single sentence at most, or have too much movement between pages and across the entire screen. This would not impress the user and they may not return to the website. In addition to this, the appearance of the site itself is important, for example the use of images and the choice of fonts as these also have an impact on the web page. Websites are also edited for people with disabled or disabled users visual so that they have no problems using their devices. site through the Disability Discrimination Act and the Royal National Institute of the Blind has a short summary of the DDA which has changed on other websites and along with a few other things. With the laws of the DDA, the Web Accessibility Initiative was established by the World Wide Web Consortium and provides some guidelines and resources that could help the organization for people who are new to accessibility theory. This could allow the organization to create more websites that can be used by people with special needs, blind people, or disabled people. Establishing Customer Loyalty in a Virtual Environment Customer loyalty is one of the most important aspects in a business, however it is very difficult to achieve as customers would wait to find good deals before they start shopping, because for this companies they have to find different ways for customers to continue shopping with them. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay There are two ways to do this, called business and social strategies. A business strategy would be from one.