Money is a major driving force in our lives and people often act in unethical and exploitative ways to acquire it. This money-immorality association is well established in psychological research, with results consistently showing that subjects who are primed to think about money are later more likely to lie, cheat, and steal than subjects who were thinking about other factors. However, the study conducted by Francesca Gino and Cassie Mogilner suggests that it is not necessarily money – or the love of it – that is the root of unethical behavior; but it is instead the way in which the thought of money suppresses reflection. The researchers suggested that the tendency to cheat could be reversed by pushing people into self-reflection. In line with previous research findings, Francesca Gino and Cassie Mogilner have convincingly demonstrated a link between money and morality, as well as suggesting that thinking about time can be a useful way to push us to follow our moral compass. This may have important applications within a contemporary society that tends to push us to pay more attention to money, as we can find ways to encourage self-reflection in times of temptation, rather than the potential rewards that can come from cheating , as an effective way to curb dishonesty. Considering the significant role of money in everyday life, the idea that the mere importance of money increases selfishness and encourages less ethical behavior (Vohs, Mead, & Goode, 2006) has important implications. People who value morality may also behave unethically if they can convince themselves that their behavior is not immoral. In previous research, Francesca Gino and behavioral economist Dan Ariely predicted that creativity allowed for...... half of the paper ......proportion of those who cheat or the amount of cheating contrary to reported results by the author.Vohs, Mead, and Goode (2008) state that monetary signals trigger a corporate decision-making framework as seeing the world only through a cost/benefit analysis, meaning that a person considers what he or she will receive in return before putting in act a certain behavior, suspending a sense of what is right and what is wrong. In conclusion, Gino and Molginer demonstrated that increasing the accessibility of the idea of ​​money (via a prime number) can unconsciously elicit unethical intentions and behavior. A review of correlational research in this field indicates that there is no conclusive evidence to explain the researcher's findings that time has an effect on morality, although it is in line with similar research. However, there is substantial evidence to suggest that time increases self-reflection.