This clothing line can be worn anywhere other than the gym. The sportswear market is divided into three classifications: “cheap”, “moderate” and “better”. Sportswear inventory has a stock turnover rate nearly double the rate of current Harrington apparel. The competitiveness of a company is also determined by its ability to adapt to changes in the market and demand as the company grows. The results of the focus group interviews also demonstrated that a subset of Harrington's loyal customers were no longer interested in what the company used to offer. They are moving towards a trend of more casual clothing at a more affordable price. These are all facts that signal the company to adjust its current offerings. Harrington currently holds 1.83% of the total women's apparel market in 2007 retail dollar terms. This is $2,430,000,000. Harrington Limited holds 20% of the market share, Sopra holds 5% of the market, Christina Cole holds 8% of the market share, and Vigor holds 7%. Retail sales of women's clothing in the United States increased from 2002 to 2007, and sales went from $106 billion to $133 billion. Table 2 Harrington Revenue Market