It is the part that involves spreading the word about your product, your business or the service you offer. Advertising and marketing are key elements for the success of a company. You can't use one without the other. A relationship between marketing and advertising can be seen in the use of advertising to promote other types of marketing tactics. For example, advertising can be used to promote a lottery draw or a promotion offering a cash prize for achieving a set condition, which is part of the marketing strategy. Advertising can also be used to promote offers such as the “buy one get one free” marketing tactic. Managing the use of advertising to promote these tactics involves marketing decisions regarding the type of method to use, the cost of the advertising budget, and how often the advertising will run. There are different types of advertising methods and the most traditional is print advertising. Print advertising has existed for many decades, so it is one of the most original advertising methods. Print advertising included magazines, flyers, newspapers, and banners. This was the most effective way of advertising at the time and reached a large consumer base. Print advertising remains quite popular for a long period of time until we discovered it