The brand has identified itself as a drink that contains the "best things on earth", which means any property that is palatable to the consumer. Focus group members said that Snapple would be more credible as a brand if they stood by their slogan, rather than trying to adapt to the environment around them, such as the fitness market. Redefining themselves as a healthier drink would make them lose credibility as they are known for their sweetened juices and teas. On the other hand, the statement regarding energy greatly attracted the group. If Snapple decides to create an energy drink, the actions to be taken will be indicated. However, the laudable factor was the problem because one member said that she prefers an energy drink already on the market to a Snapple because she knows that the coffee will give her the energy she needs, but she doesn't know the results of Snapple. Clearly, Snapple needs to classify its brand as a refreshing drink, along with its slogan, because that is how consumers know the brand and will continue to distinguish it from other drinks on the market.