Topic > Blake Mycoskie and TOMS: One for One - 1735

When Laura was teaching children and volunteering on construction projects in the village of Situmi on the Uganda-Kenya border, she came across an interesting scenario. Four previously shoeless Ugandan children each received a pair of TOMS shoes, along with a piece of "TOMS" fabric that resembled a flag. The four children hung the cloth on a stick and ran for days and days around the village waving it happily. Today, the flag is still a toy in Situmi village (“Waving the TOMS Flag in Uganda”). Some may wonder why these children are given shoes; this happiness is all thanks to a man named Blake Mycoskie. He has created an amazingly successful business, where for every pair of shoes purchased, a pair is given to a barefoot child. This respectable business could be a representation of the evolution of the business in the future. After a visit to Argentina in January 2006, Blake Mycoskie had the idea to create a shoe company. He saw many children without shoes and decided he wanted to do something to solve the problem of bare feet (“One shoe that fits so many souls”). This was an average guy on a mission. When he returned to Santa Monica in 2006, the CEO thought it was time to start solving the problems encountered in Argentina (DeBernardi). His business partner and former polo instructor, Alejo Nitti, is now head of production. Originally these men brought over 200 samples of Argentine shoes to the doors of US citizens to see which type of shoe was most popular (Sharkton). The glass slipper is called apargata and is worn by farmers. Mycoskie transformed the simple canvas shoe by adding a soft leather insole and a sturdy rubber outsole (Irwin & Fifield). The two planned to start a small business and sell shoes from... middle of paper... pr. 2010. Network. November 28, 2011. Fifield, Will. "It's not business as usual." The Costco Connection September 2010: 24-27. Print.Irwin, Jennifer. “The humble alpargata steps forward.” New York Times. January 17, 2007. Web. November 28, 2011. Loten, Angus. “Why interns are good for business.” MSNBC. March 12, 2008. Web. November 28, 2011. Obrien, Sean. "One by One: The Story of Toms Shoes." Surf fair. Network. November 28, 2011.Sharkton, Craig. “Toms Shoes – Philanthropy as a Business Model.” Small business, big profits. August 23, 2008. Web. November 28, 2011. Sieberg, Daniel. "Give children their first pair of shoes." CBS News. October 28, 2009. Web. November 28, 2011. "Toms.com" Alexa: The Web Information Company. September 2010. Web. November 28, 2011. "TOMS One for One Glasses Movement: How It Works." TOMS. 2011. Network. December 7, 2011. “Waving the TOMS flag in Uganda.” TOMS Blog, September 2, 2010. Web. December 7. 2011.