The use of social media is growing rapidly. The power of social media and the impact it can have on your marketing business is incredible. Thanks to Facebook, Pinterest and Twitter it is easier to capture people's attention and interest them in an activity. Social media is also good for advertising and is a great way to start a business. The explosion of social networks, both general and specialized, on the Internet has allowed patients and professionals to talk to each other and to each other in myriad ways that might have been unimaginable just a few years ago. Mention social media marketing in general and chances are you're referring to Twitter, Facebook or one of the other major players in the social media field. When it comes to social media marketing in healthcare, however, there are other options in the social sphere. The explosion of both general and specialized social networks on the Internet has allowed patients and professionals to talk to each other and to each other in myriad ways that would have been unimaginable just a few years ago (Hume, 2012). While Twitter, LinkedIn, Facebook and Youtube are all commonly used by doctors and healthcare providers for B2C communication, there is a marked preference among doctors for a closed community when connecting with their colleagues. The physician-only social network Sermo facilitates confidential and optionally anonymous discussion among physicians nationwide on a range of topics across 68 medical specialty groups. (Hume, 2012)Sutter Health, headquartered in Sacramento, California, is a nonprofit, community-based health network of hospitals, physician organizations, home health and hospice services......middle of paper.. .... interfere with work activities. State that all other organization policies (e.g., harassment, ethics) apply to social media communications. State that individuals are personally responsible for all social media posts. State that employees should not expect privacy on social media. They must also define the consequences if the policies are violated. (Cain, 2011) In conclusion, social media is a great idea for marketing. I think it's a great strategy since everyone uses some type of social media these days. It's an easy way to advertise, connect with others, and interact with others too. It can provide feedback, networking, and a way to get the attention of someone who isn't familiar with a company or rather, has never heard of a company. I like the idea of ​​using social media for healthcare marketing. I think it could definitely help a company's marketing strategy.