Kelvingrove Art Gallery and Museum in Glasgow, Scotland; a Victorian-era museum founded in 1901 to express the pride, wealth and cultural ambitions of the industrial town of Kelvingrove, needed changes in the late 1980s to be more relevant to modern audiences. Starting in 1990, when Mark O'Neil joined the Kelvingore Museum, Mark was tasked with bringing innovation to the entire museum by then director Julian Spalding. After an initial attempt by O'Neil to implement some of Spalding's innovative and radical ideas, O'Neil was involved in a separate project at the St. Mungo's Museum of Art and Religious Life. The work at St Mungo's provided some information and allowed for the testing of some of the innovative ideas that Spalding wanted to use at Kelvingrove, namely the use of narrative to organize themes within the museum. In 1993, with the completion of the work at St. Mungo's, O'Neil was finally able to initiate the necessary change and find the funding to make it happen. Between 1994 and 1996 O'Neil developed and began to implement the storytelling concept when Kelvingrove Museum applied to the museum for renovation funding. This initial request was rejected, which led O'Neil to completely reevaluate the approach he took to changing the user experience, as well as his approach to requesting funds. It took O'Neil and his staff two years to reevaluate and resubmit the project, but funding for the renovation was finally approved in 1998. During this period of funding reevaluation O'Neil concluded that evaluating a proposed change on the front end; to “Figure out how to do it before you spend all the money doing it wrong and it's too late to fix it,” (Liedtka & Salzman, 2009, p....... middle of paper..... Questions continually asked are: “How can we make that experience more available to more people?” (Liedtka & Salzman, 2009, p. 9). Works cited Leonard , D. & Rayport, J.F. (1997) “Scimulating innovation through empathetic design” Harvard Business Review, November-December 1997. Liedtka, J.M. & Salzman, R. (2009). J. Paul Getty Trust and the Darden School Foundation of the University of Virginia, September 26, 1997. Mangum, D. (2010, Edison and Innovation Blog, From One World-Class Innovator to Another). norwellconsulting.com/innovationblog.Utterback, A.M. (1996) Mastering the Dynamics of Innovation in the United States: Harvard Business Press