MALAYSIA: A RHETORIC SLOGANIntroductionSlogans are popular among Malaysian leaders, it all started with the administration of the fourth Prime Minister, Mahathir Mohamad with the slogan "Wawasan 2020". It has since become a trend. Followed by Paklah, he came out with the Islam Hadhari concept and Datuk Seri Najib Razak's recent "1Malaysia". These slogans serve as a vision of the national master goal. The question is: will the slogan remain rhetorical or will it turn into reality? Malaysia faces difficult challenges when it comes to unity, because the nation is made up of a multi-ethnic society with diverse backgrounds and beliefs. There have been several efforts to bring the perspective to fruition, from Rukun Negara to 1Malaysia. 1Malaysia “People First, Performance Now”, established by the current Prime Minister upon taking office in September 2008[ The Report: Malaysia 2010 (Malaysia:2010), Oxford Business Group, Page 19]. However, the concept is not well defined, but is well understood as a national goal of assimilating or integrating the nation as one. Living in harmony despite having different beliefs, ethnicity, race and background. Just like the neighboring country has successfully done. Besides that, it serves as a formula to realize “wawasan 2020” as a developed nation. The first reform made by his administration was to introduce the concept of KPIs, key performance indicators as a guide to evaluate the efficiency and accountability of the government agency. . This is to ensure equitable distribution of wealth between racial, state and federal groups[ Ir Dr Hasnul Mohamad Salleh "1Malaysia - concept and values". Page 1]. In addition to this, KPIs are defined in six main policy initiatives: The reduction of crime... at the heart of the paper... ethnic and the spread of the spirit of love for the nation from the youth. In addition to this, introduce reading sessions every morning during the first hour before the actual lessons start. CONCLUSION Simply put, some people will surely argue that the 1Malaysia concept is a total failure and that many unresolved issues keep resurfacing from time to time and are not complete. solution to it. The main problem lies in the fact that societies cannot tolerate each other and continue to bring up any issue that falls along racial lines or causes chaos. All races and walks of life show their dominance over others. on the other hand, others may find that 1Malaysia is not a mere rhetorical slogan. There are initiatives taken by the government to address the respective issues, but the transformation is progressing very slowly than it should. Apart from this, hitches in the implementation of the policy.