A few years ago, the Ad Council decided to partner with the state attorneys general's office and the National Highway Traffic Safety Administration to create a campaign aimed at young adult drivers to express the possible repercussions they could face, despite carrying out an apparently harmless act. The campaign developed public service advertisements to deploy on television, the Internet, radio and even social media networks to further spread the problem, ultimately influencing people to its website to learn techniques for breaking free from bold behavior. AT&T also recently launched a campaign and addresses the issue in several ways, but one form of tactic includes a pledge on their "It Can Wait" website that allows people to pledge to never text while driving, holding themselves accountable in towards a loved one (It can wait). AT&T has also released documentaries and national television commercials to show how vital and serious the problem is by using real stories of those whose lives have been severely altered (It Can Wait). You may be familiar with the saying "there's an app for that," AT&T actually offers a free mobile app for Android and Blackberry called DriveMode. This app allows users to create an auto-reply message that notifies people who send a text message, call