Throughout history there have been many statements about what is beautiful and what is not on the face and body. America's idea of ​​beauty in the past has changed many times from the fragility of the woman who carves steel to the voluptuousness of the Greek slave. Ideal beauty in America is not that different from the ideal beauty of cultures around the world and follows many of the traditions practiced throughout history. The spread of advertising and technology is something that is said to be the problem contributing to the ideal woman phenomenon, but I believe history and trends play the biggest role. Throughout history many researchers have had ideas about what makes a person beautiful and what causes them to be unattractive. Plato, a famous philosopher, argued that a face that maintained golden proportions was what made a person beautiful. “The ideal width of the face would be two-thirds of its length and the nose would be no longer than the distance between the eyes” (Espejo 24). These are just some of the things that make up the golden proportions. Researchers argue that mediocrity is what makes a person beautiful (Espejo 24). However, according to Lisa DeBruine, an experimental psychologist, "When it comes to some key characteristics, such as large eyes and small chins in women, being distinctly not average may be better" (qtd. in Espejo 24). Large eyes and small chins are feminine traits. How masculine or feminine a face is can determine how attractive the person is. Some researchers have decided that beauty isn't really about what's on your face, but beauty can be determined by the little things you do. According to Edward Morrison, how beautiful a person is determines how attractive he is. Doing things like blinking, nodding, and tilting h...... center of paper......f, 1983. Print.Bordo, Susan. Unbearable weight: feminism, Western culture and the body. London: University of California Press, 1959. Print.Brown, Ina. Understanding other cultures. New Jersey: prentice-Hall, 1963. Print.Espejo, Roman, ed. The culture of beauty: opposing points of view. Detroit: Christine Nasso, 2010. Print.Mao, John. “Foot binding: beauty and culture”. Internet Journal of Biological Anthropology. 1.2. (2008): n. page Academic research completed. Network. 8 Dec 2011.Verrill, Alpheus. Strange Customs, Customs and Beliefs: An extraordinary account of curious beliefs and strange superstitions, strange ways of life, and astonishing customs and customs of many peoples and tribes of the Earth. New York: Library Books, 1946. Print.Wolf, Naomi. The beauty myth: How images of beauty are used against women. New York: William Morrow and Company, 1991. Print