Production and design issues have created the need for Ford to recall some of the most popular models in its lineup. In 2013, the Escape crossover model, Ford's second best-selling product, was recalled seven times (Ford Motor Company SWOT Analysis, 2014). Further compounding its declining image, the company has faced government sanctions over the recalls. In July 2012, for example, US regulators fined Ford $17.4 million for failing to quickly recall nearly 424,000 Escape SUVs. These frequent recalls have a negative impact on consumer confidence in Ford products. In summary, the breakdown of Ford Motor Company's weaknesses is as follows: • Product recalls are frequent, averaging 1,388 TGW per 1,000 vehicles. • Declining vehicle sales in India and Russia impact Ford's international growth and competitiveness..