Report on a Group Research ProjectIntroduction In the information age, people have an increasing number of options for accessing media for entertainment and information . Yet radio remains one of the most accessible and affordable conventional media, especially for people with limited financial resources, such as college students. However, according to the cursory observation of the researchers of this project, radio listening patterns and their effects on college students have not been adequately addressed. Therefore, this research project attempts to examine both the radio listening habits and music acquisition behaviors of students at the University of Stirling and, where possible, to identify the correlation between the two sets of behavioral patterns. The research findings provide fairly clear patterns of both radio listening and music acquisition behaviors, with some definite correlations between them. As an empirical research assignment in the Media Research Methods course, another purpose of this project is to use and test the basic research techniques that researchers have learned in class so as to pave the way for their future academic research. Therefore, the last section of this report is dedicated to reflections on the project from different perspectives. Methodology =========== The research was conducted in the form of a series of individual questionnaire guided interviews with students at the University of Stirling both on campus and in student residences. The expected sample is 100 with a balanced gender composition. Taking into account the factor of cultural proximity... middle of paper... radio listening is the most predominant form of media exposure among British-born students at the University of Stirling due to its high accessibility. Radio One stands out as the most popular station among Stirling students, also achieving the highest level of listener loyalty. Local stations show a lower level of listener loyalty. BBC Scotland has a small but loyal audience thanks to its good sports programmes. Radio has established its presence as a medium of music and entertainment, but has failed to identify itself as a major means of information and advertising among students at the University of Stirling. The predominant means of acquiring music among Stirling students is purchasing CDs from music shops. Radio demonstrates the strongest influence on Stirling students' music purchasing decisions.