Our world is getting smaller every day due to human intervention. The use of modern chemicals and technologies in our natural world is altering the cycle of life, with serious consequences for both the planet and our health. The rate of animal extinction is 1,000 to 10,000 times higher than the natural extinction rate. (Cincinnati Zoo) By 2025, 49% of the American population will suffer from a chronic disease that will cost thousands of dollars to treat. (Fighting Chronic Diseases) Many people, organizations and companies are doing something to help stem the tide. Endangered Species Chocolate is one such company. Through conscientious sourcing of natural and organic ingredients, use of environmentally friendly manufacturing practices, and dedicated charitable giving, they are making a difference in our world. Choose natural and organic chocolate for a healthier planet and a healthier you. (Chocolate)Who doesn't love chocolate?! (Chocolate) This is more of a statement than a question posed in the Endangered Species print ad. Historically, chocolate was a treat offered only by royalty and the upper class. It was rare and expensive. The overall look of the ad is simple and straightforward. The images of fresh, natural ingredients appeal to a more mature palate. Children would not be attracted to or understand the relationship between chocolate and salt. Cherries are not an overly sweet fruit and in their fresh state are an acquired taste. The animal images on the Endangered Species chocolate bars are just slices of the whole. The animals they use as graphics are not commonly recognized by children, or for that matter, many adults. They assume a level of education and worldliness with t...... in the center of the card ... a clear golden yellow highlighter behind the slogan the message takes the form of a bite mark. You're already imagining taking a bite of the displayed bars before you even read the message. In recent decades we have benefited from the advances made by science in many fields, but some things must remain in their natural state. Our bodies are natural machines and, as such, we should fuel them naturally. Endangered Species Chocolate has created a line of chocolate products that are not only good to taste, but are good for our health as well as being beneficial to our environment by ensuring their ingredients and manufacturing processes meet numerous high standards. This advertisement, although simple in design, sends a direct message that their product will meet your needs for a healthy and luxurious treat. What a sweet way to do our bodies good.