Gino and Mogilner (2014) highlighted that the thought of money leads people to engage in dishonest behavior while time leads to self-reflection, which distances people from inappropriate behavior ethical. While methodologically sound and the link clear, the paper focuses on the direct relationship between the desire for money and dishonest behavior. The paper could be made more applicable by considering the impact factors that influence unethical behavior and focusing less on suggesting greed and lack of self-awareness as the reason for cheating. As one of the main objectives of the paper, time was operationally defined through participants' level of self-reflection and self-awareness (Gino and Mogilner, 2014). Through this, the findings concluded that personality and self-image intrinsically link time to a lower amount of behavioral indiscipline. Although the above-mentioned findings are conclusive, the value of time as an expense is overlooked. Considering time as a resource to be spent creates an emotional mindset that leads individuals to think about their personal well-being (Liu and Aaker, 2008). Because the measurement of time proves more ambiguous than the measurement of money and/or wealth, time is not well associated with any financial gain or loss, thus suggesting that time may lead people to reflect on their personal character. The focus paper does not push participants to “buy time” as is done with money. Gino and Mogilner neglect to focus on what time means to individuals, i.e. is self-reflection a reaction to the fear of wasting time or does time simply trigger an emotional response? Unlike Gino and Mogilner, Liu and Aaker (2008) study the relationship between time, money and level of generosity,...... middle of paper ......gs add that the level of wealth plays a role significant in this decision. Therefore, by not considering the social stigmas associated with owning money and by failing to understand that money is perceived as a multi-faceted concept, the focus paper fails to recognize that there are alternative reasons why people behave dishonestly and that they are social and emotional programs connected to this. possess wealth. While the link between time, money and morality has been successfully demonstrated, focused experiments have narrowed plausible explanations for people who cheat for money. The applicability of the study in everyday situations is limited because other emotional and social factors are not widely considered. Furthermore, operational definitions of time and money narrow perspectives on why unethicality does or does not occur, reducing the usefulness of the findings..