After reading this book I understood how important it is to learn international business. I think international business should be taught in college especially for business majors, but I think it is very important for all college students to know the lessons on intercultural relations. I think this way because the world has become globalized. If you have Internet you can connect with almost anyone in this world. Learning about different cultures and simply learning that people in this world are all different will change people's outlook on seeing the world. This book also helped me better understand what the textbook mentions about why anthropologists are needed in the business world today. Anthropologists are specialists in cultures and differences. If all the companies mentioned in this book had employed anthropologists in their companies, things would be different. This book was focused on business, but cultural differences and mistakes happen everywhere these days. I still make mistakes when communicating with my friends. They already know I don't mean to do it, but when it's the first time they see it