In an ever-changing world, it's no surprise that even something as simple as bread is changing rapidly. Health-conscious bread consumers have finally had an impact on which products are available to the public. Bonné stated that in 2003, more than 32 million Americans followed a low-carbohydrate diet (Msnbc.com). Crash and fad diets hit the public with grand claims that carbohydrates alone were responsible for the dramatic increase in obesity and other health risks. These big claims hurt the booming bakery industry. Many fad diets were not predicted because marketing tactics can change the entire market in just a few weeks. The bread industry was an ever-growing industry until diets like the Atkins Diet and the South Beach Diet became publicized. The bread industry had never experienced such a drastic change in demand for products, and many companies couldn't keep up. Companies that have managed to keep up with demand by providing healthier, more innovative options to customers have suffered in different ways. These companies grew rapidly after introducing new low-carb products; fiber-laden options became available. Many companies had to close factories that provided jobs to the majority of the state's residents. Diets like the Atkins Diet and the South Beach Diet hit the traditional bread industry hard, initiating changes that ultimately benefited the company and consumers by providing us with better tasting breads. Bread products have been a staple in diets since the first advances in the industry. cultivation. Cereals such as wheat, corn, rye, barley, rice and oats have supported human existence since prehistoric times (Tucker). Grains require little processing to preserve the crop, and... middle of paper...Moorshead, Halvor. "Bread." History magazine. Np, nd Web. November 15, 2011. .Tel Aviv University. “How Carbohydrate-Rich Foods May Increase Your Risk for Heart Problems.” ScienceDaily, June 25, 2009. Web. November 15, 2011. .Oops, Diane. “Category Report: Baked Goods Against the “Atkins Effect”” Food Processing. Putman Media, 2004. Web. 20 October 2011. .Tucker, Valorie. "Grain Dependence in the Ancient World". That killing. Np, nd Web. November 13, 2011. .Witters, Dan. “One in Three Adults Is Obese in America's Most Obese States.” Gallup. Np, 4 August 2010. Web. 17 November. 2011. .