They are: [1] Efficiency; look for the best path to achieve whatever goal you have in mind. For example, when you order food from McDonald's, the food is likely already prepared and simply kept warm. [2] Predictability; things are the same from one moment to another or from one place to another. For example, at McDonald's everything is in uniform. Everywhere you go, you will find the same menu, the same prices, the same burgers, the same decorations etc. [3] Calculability; emphasis on quantity rather than quality. For example, the same hamburger you purchase will be the same size by weight as another person who orders the same hamburger. [4] Non-human technology for human technology, which takes away skills from people and turns them into robots. For example, everything comes with instructions on how you can do it and which way it needs to be done and it should only ever be completed that way. Everything at McDonald's is ready made and pre-packaged with specific instructions on what it should look like